to know that in 100 years it would become not just a motorcycle but a lifestyle.
From a start in 1901 with a single cylinder motorcycle, tothe formation ofthe Harley-Davidson company in 1903 the trip totoday has beeneventful and not without pitfalls, in fact the company only just survived on more than one occasion. Namely 1933 when their sales dropped to a 20 year lowandthen theinflux of
in favor of promotions at motorcycle rallies, and improving its dealer network to broaden its appeal to new customers. After hearing complaints about dealers from Harley riders at rallies and other bike events, Harley-Davidson conducted a pilot program with two dealers in Milwaukee that called for the dealers to build clean, attractive stores to showcase Harley’s improved motorcycles and displa
the flat track and raised on the streets. A sports style street machine.
DYNA: Higher seats and short wheel base.
SOFTAIL: Harley-Davidson’s trend mark. Long andlow seats and good style.
TOURING: Easy to ride and has many functions to give comfortable riding such as shield, audio, seats like sofa, etc. It is famous to older people.
VRSC: Performance machine developed with Porsche. It onl
in North America, they surpass Japanese helmets and become the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in North America market also lead HJC to expandin European market. Now they are also expanded in China market. The problem in China market is Chinese duplicate products of HJC are selling inlow price
ofinnovation]
They might want to participate voluntarily in order to improve and customize partly his or her motorcycle
Internet-based supply chain management strategy is called SiL’K
‘Supply Information Link’
Using the SiL’K, employees access supplier catalogs and process orders at their workstation.
The system also fosters greater interaction with suppliers, in
of Korea has grown to exceed Asia and be ranked among top luxury good consumption country inthe world.
2. What is Brand for in Premium Market?
Inthe mass market, price and quality are the most important factors. However, inthe luxury goods market, consumers are not as sensitive to price and do not feel much difference in quality among the luxury goods. This shows how highly standardize
with its establishment of a production plant based inIndia in 1996, which signifies the company’s expansion towards the global automobile market. Ever since, withthe transition ofthe company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development ofthe company in terms of brand-image, product design and quality, sales, value and its market share has been on the upswing
Andthe program is very important to achieve the goal. But they have constraints such as time and money for training.
Research shows individuals who invest intheir own development generate significantly more revenue for their organization than ones who don’t. but the training provided by their company is not enough and customized for them. Andthe company can’t afford all ofthem.
So both
price to avoid waiting in long lines
odd-even pricing
The strategy of setting a price at an odd number to connote a bargainand at an even number to suggest quality
ex) $99.95/$49.95(odd numbers) make consumers feel paying less
prestige pricing
The strategy ofincreasing the price of a product so that consumers will perceive it as being ofhigher quality, status, or value
to expandinto foreign market.
(2) The reason why HJC chose wholly owned subsidiary in US
(3) The core competency of HJC
〔2〕 HJC introduction:
Since 1971, HJC has specialized in manufacturing motorcycle helmets exclusively. The combination of this extensive specialized manufacturing experience, innovative ideas, and reasonable pricing resulted in HJC’s success in worldwide ma